Whimsigirl: Summer Fashion Journeys for Tiny Tots

Celebrating a Malaysian love of fabric and little things, we’re also celebrating with Whimsigirl by giving you the chance to win some of their SS15 fashion joy for tiny tots.



With a collection that brings Eastern culture together with time-honoured stories, new label Whimsigirl is taking you on a journey and bringing new flavours to the feast for SS15. The Malaysian label is making its international debut with a collection for pre-school girls and boys influenced by world culture and history.

Created by Syazana Sukiman in 2011, the label reflects its founder’s love of little things and quirky design, as well as her instinctive hoarding of fabric. Maybe Whimsigirl was always in the back of her mind!

The results are beautifully high quality, practical and sophisticated, everytime with a story to tell. Pieces include playsuits, dresses and separates celebrating fun, relaxed summer days. The colourful linens come in subtle prints from micro dots and fine checks to ethnic stripes. Or there are the bold, funny animal and mushroom prints that the little ones will adore and they will look so cute in!

P.S. Syazana still hoards fabrics…much to her husband’s dismay!

To enter our Whimsigirl competition, follow @whimsigirldsgn plus view the collection here and tell us which Shakespearean heroine the top row dresses are named after. Email answers to editorial@fluxmagazine.com, with Whimsigirl in the subject, including your postal address. The winner will be chosen at random from all entries received on or before 26th January.

The winner can choose an outfit of their choice worth up to £50 from the Whimsigirl selection at whimsigirl.com.


• Competition will close on 26th January 2015
• Competition is open to UK residents only
• Winner will be chosen at random from all the correct answers submitted before the closing date
• The prize is offered subject to availability
• Winners name, address and contact details will be requested and passed to a third party provider for prize fulfilment
• The Promoter’s decision is final and binding on the entrants – no correspondence will be entered into
• The winner must respond accepting the prize within 10 days of notification otherwise the Promoter reserves the right to redraw the prize from the remaining eligible entries up to 3 times before the competition is then declared void