Vividgrey is one of our favourite discoveries of this year. The children’s furnishings label with the ‘Living with Children’ subheader is based in Vienna and has its own soft-austere aesthetic.
Adding some great new packaging just in time for Christmas, Vividgrey founder and designer, Sabine Fajana, tells us, “As we put so much time and effort into making the pieces, it feels just right to wrap them beautifully!”
And in true Vividgrey style, the packaging is understated in the most sophisticated and artistic way. All stationary, hang tags and packaging is made of recycled paper and card supplied by a ritish employee-owned cooperative with FSC certification. The Vividgrey logo is then embossed by hand in Vienna.
So when you order your Christmas gifts of rugs, quilts, lampshades or cushions (all handmade in Sabine’s Vienna workshop in shades of grey) they will emerge looking splendid in true artisan style.
One of the things we love about Vividgrey is the fun hidden in the apparently minimal exterior. The hidden hearts, frogs, keys and beetles are all there for kids to discover and delight in. So we were very happy to see this element carried through to the new, Sheer Linen Voile items that have been added to the Vividgrey collection.
The new range has frayed edges which create a lovely contrast to the refined little heart details. The fabric is woven by a regional manufacturer and each piece is entirely made in the Vividgrey workshop – from dying and dip-dying the fabric panels to sewing, punching the leather hearts and screen printing the logo detail.
With Vividgrey, every piece is unique. As we’ve said before, they are modern heirlooms and will make very very special Christmas gifts!
To view the Vividgrey range and place orders, see www.vividgrey.co.
Note as all items are made to order with an approximate four week turnaround.