The H&M ‘All for Children’ collection launches for another year on 10th October. And this year the theme is ‘Disguise’ paying homage to 18th century masked balls with elaborate costumes for girls and boys.



Girls will love the Marie-Antoinette frivolities alongside the pirate and mermaid outfits. And boys will whip it up in military style long coats or prepare for trick and treating in skeleton inspired suits.

Set apart from the main H&M kids collections, the ‘All For Children’ collection links to the H&M and UNICEF collaboration which promotes education and access to help for children from the cotton production areas in Tamil Nadu, India. And as is the case each year, H&M will donate 25% of sales of the collection to UNICEF with the predicted total donation reaching an amazing $4.5 million at the end of the five years.

The H&M ‘All For Children ‘ collection will be sold exclusively online through Little Fashion Gallery as well as through H&M stores worldwide. Commenting on the news, Marie Soudré-Richard, Little Fashion Gallery’s founder says, “We feel very privileged that H&M has once again chosen us as the exclusive e-retailer for this very special collection. They continue to feel that as a business, Little Fashion Gallery has a reputation for trend-setting and that we would be the ideal brand for them to partner with this on this project.”

In addition to Little Fashion Gallery, the All for Children H&M kids collection will be sold through 300 H&M stores worldwide and through the H&M website. To view the collection, see