Harrods Launches Mini Superbrands: Dior, Loro Piana & Gucci Kids

For Spring Summer 2016, Harrods has announced the launch of its exciting new Mini Superbrands concept that is now beautifully situated on the fourth floor in Childrenswear.

The Mini Superbrand space has undergone a complete transformation, housing newly designed boutiques from Dior, Gucci and Loro Piana; the perfect place for little shoppers to view an array of sophisticated and fashionable styles from each of the brands.



Loro Piana’s boutique is truly one-of-a-kind, with Harrods being the first department store in the World to launch a stand alone childrenswear boutique for the brand. The full Loro Piana childrenswear collection will be available, from baby gifting through to toys and childrenswear, all featuring the same quality fabrics and attention to detail as the brand’s counterpart collections.

Gucci have created an entirely bespoke shop fit for the department, designed by their new in house creative team, which is the the first concept of its kind in the World. The “World of Gucci Kids” offers the brand’s collections of clothing and accessories for both children and babies.

Dior’s new children’s boutique is the largest of it’s kind, spanning across 2,000 square feet. The space features clothing for all ages from babywear to childrenswear, along with the season’s must have shoes and accessories.

Soft grey furnishings complete the area for the ultimate comfort and relaxation during the little customers’ shopping experience.

Look out for a further three Mini Superbrands rooms that will be opening throughout 2016, with the concept due for completion by Autumn 2016.

Harrods is at 87-135 Brompton Road, London SW1X 7XL.