Kids dungarees can never go out fashion in our opinion, and are equally as perfect for little boys and little girls. But really great ones can be difficult to find.

So when we first caught sight of new British brand Grubbies at the Bubble tradeshow back in January, we were instantly impressed.



Grubbies are all about dungarees! And chatting to the designer and founder, Charlotte Hoffman, it’s clear they really are ‘dungaree evangelists’ with their enthusiasm for their new product quite infectious.

One look at the Grubbies range has you feeling all misty – the dungarees are a nostalgic revival of the classic dungarees you have in your mind, with up to date features that show real attention to detail. Inspired by the team’s own childhoods in Essex, each piece is the perfect attire for little ones doing their own messy, muddled thing in towns up and down Britain.

The range is designed for babies and children up to five, with four distinctive styles including the classic ‘Grubbies Originals’; the cute little ‘Prairie’ pinafore and the soft-as-butter ‘Gummies’ rompers for babies and toddlers. All four styles are manufactured in Great Britain – in fact they are made and laundered in a factory in the Midlands by a denim specialist. The fabric is either incredibly soft indigo denim or chambray, and each pair features nostalgic twists like coloured piping, patch pockets, authentic denim hardware, beautiful contrast stitching and vibrant plastic zips. Legs can be rolled up or down and the adjustable straps mean they can grow and fit for a couple of years.

Charlotte explains, “‘Grubbies is all about dungarees. We are completely evangelical about them.  They’re durable, they’re functional, they’re comfortable, they don’t fall down, they don’t pinch tummies, they’re easy to get on and off.  They’re quite simply iconic kidswear and a brilliant mix of nostalgia and functionality which is exactly what Grubbies is all about.”

With their focus on producing a selection of high quality key styles in fabrics that have been carefully sourced, Charlotte says, “It’s about creating hardworking wardrobe staples that parents can rely on. We don’t believe children’s fashion should always be about the next big thing or reflecting current adult trends. That’s the really liberating thing about designing for children – it’s about designing clothes for the lives children lead which ideally involves a lot of chaos, a lot of mess and a lot of happy play.”

The Grubbies launch collection will be on sale nationwide and online at from the end of August.