Bubble London previews SS13 kids fashion

We had a fantastic trip to Bubble London – the kids fashion tradeshow – this year. I took fluxling #1 along and we had a great journey down on the train from Manchester before hitting the Design Centre at Angel.

Thanks to the Bubble London team for looking after us and to all the designers who got us very excited about what the little ones will be wearing next summer, SS13.

We found some great new brands to look out for. Swedish organic denim brand World by Swing caught our eye straight away with their heavy dark denim pieces with shiny gold trims. The jackets, jeans, pinafores and overalls were perfect for utility wear or dressed up.



Next on our list is UK label Marmalade and Mash. A more traditional collection on offer here. The range of boating inspired striped jackets and shorts in cream with green or yellow would work wonderfully for boys or girls. It feels very Wind in the Willows and the girls frocks in Paisley Liberty patterns look just wonderful too.

Next up was girl’s brand Elfie with whimsical dresses and tops just got girls. Like so many of the best kids labels the aesthetic is inspired by the designers own daughter.

Also making wonderful dresses is Poppy, with a range for mums too. Every one of the cotton dresses tells a tale about ‘Poppy’ and comes with its own story book.

Our final favourite new collection for now goes to Little Titans with their fantastic fun tights for girls and for little boys if you like (I know I had fluxling #2 in tights under his trousers all the time last winter!). Especially love the red tights with football boots and socks knitted in to the pattern.

And I must mention the wonderful collections by some of our more established favourites – loving the gold pleats from Hucklebones and their wonderful silk prints, everything but especially the gold stars by Beau Loves, the British kids revolution from Rock n Regal and the African inspired prints on dresses and playsuits by Isossy. 

Finally, very happy to mention the wonderful dungarees for up to fours by Grubbies with great new ideas & preparing to launch their autumn 12 collection in stores for the first time later this summer!


Watch this space for some more in depth features on the designers and their collections in the next few weeks. For more info on Bubble London see www.bubblelondon.com.

Travel courtesy of Virgin Trains. For journey information or to book tickets visit www.virgintrains.com or call 08719 774 222.