aden + anais are innovators in the baby market, with their iconic 100% cotton muslin products.

And of course, muslin products are a discovery that once uncovered, are treasured by modern mums of young babies.


To compliment their functional swaddles, blankets, sleeping bags and nursery equipment, aden + anais recently launched their musy mate collection – cuddly childhood companions made with muslin and love. A security blanket with personality, that’s wonderfully soft and designed to provide comfort at bedtime and through the day.

“We always want to provide a coveted source of comfort and joy for babies, that’s why we were inspired to design stuffed characters and loveys that help provide comfort for little ones, whilst also fuelling the imagination,” says aden + anais co-founder Raegan Moya-Jones.

To complete the musy mate range, the brand have just launched musy mates made from bamboo that is both highly ecological, functional and especially kind to young skin. You can choose from three different cute stuffed animals – the cow, elephant or puppy musy mate loveys, each with an attached bamboo muslin security blanket for added comfort.

As a special treat, we have teamed up with aden + anais to let four lucky fluxlings readers win a bamboo musy mate – for your baby or a friend or grandchild. You can choose the musy mate in the animal and colour of your choice* and we will try our best to get the loveys to the winners in time for Christmas.

To enter, let us know any two of the animals that musy mates are available in. Send your answers to with ‘musy mate Competition’ in the subject by 16th December.

The bamboo musy mate loveys will be available from retailers that carry aden + anais products and at (RRP £24.95).

*The prize colour and animal choice is subject to availability. The winner will be chosen at random from correct entries.