This month baby brand, aden + anais, known for its iconic 100% cotton muslin products – will unveil an exclusive pop-up in Harrods.

aden + anais was created by first time mother, Raegan Moya-Jones. When Raegan moved to America and her first daughter Anais was born, she was surprised to discover she couldn’t find the muslin swaddles she knew and loved from back home in Australia. Before she could stop herself, Raegan began her own babycare adventure and in 2006, aden + anais was born.



The aden + anais range features their signature muslins, as well as sleeping bags, towels and bedding covered in lovely subtle stars, balloons, ragdolls and elephants and can now be found in thousands of stores across 20 countries worldwide.

Visitors to Harrods on Saturday 18th May (between 1pm and 5pm) will have the opportunity to meet Raegan herself, who – as a mother of four – will be sharing her knowledge and extensive expertise about swaddling, helping parents understand the benefits of muslin. The aden + anais team will be on hand throughout the day, providing demonstrations of how to swaddle a baby using the brand’s extra large cotton muslin swaddles and how to use its innovative nursery accessory, the serenity star.

Fun activities for little ones on the day include balloon modelling and face painting, and the first 100 customers will receive an exclusive aden + anais goodie bag worth £38 (one per customer, while stocks last).

The aden + anais pop-up at Harrods will run throughout May and will be located in Childrenswear, Fourth Floor. Or see