Launching their stunning Spring/Summer 2016 Collection, ‘The Language of Flowers’, it’s beautifully British for London based girls fashion brand, Oh…My! And not a sneeze in sight.
It’s been a magnificent launch for British girls’ brand, Oh…My! Their debut AW15 collection won the Rising Star award at London’s Bubble tradeshow, and the brand quickly caught the eye of buyers from Harvey Nichols and Harrods. So we were very excited to see the SS16 collection hit the shops.
We’ve been rewarded with an explosion of flowers and botanicals plastering exquisitely crafted pieces for special occasions. Young ladies will love this. There are pristine, floaty girly-girls floral dresses, and for those who are too cool for twirling, stylish metallic jacquards and stripes on tailored separates that add a modern edge to the collection.
With its combination of whimsy and sharp structures, the brand is nostalgic but never old-fashioned. The fabrics are luxurious; prints inspired by vintage botanical prints and overexposed photographic florals; soft pastel florals and summer stripes.
The 35 piece collection has four gorgeous stories that can be mixed and matched to create some really unique combinations.
The Botanical Meadow Story features an Oh…My! designed botanical print, inspired by the Victorian floriography illustrations of the ‘language of flowers’. Pieces range from cross over dresses and full gathered skirts to pleated wrap tops and chambray culottes. A standout waterproof peplum mac brings a practical element to the story, guaranteeing little ladies are kept stylishly dry when the April showers fall (see below to enter our competition to win one of these!).
The Watercolour Rose Story displays a subtle fluro colour scheme and innovative styling. Contrast chiffon side pleat panels appear on dresses and box tops, scallop collar button blouses and burnout fabric with glimpses of floral texture beneath.
The Pastel Metallic Floral Story is dominated by tailored pieces and simple lines in luxurious floral jacquard. Think technical construction and attention to detail with scalloped trims and fine embroidery. The metallic pastel tones shimmer in lilac, mint and duck egg blue. A broderie anglaise dress and white mesh stripe coat with delicate embroidery cleverly injects freshness into the line.
Finally, the Lilac Floral Stripe Story present gorgeous scalloped collar dresses, full skirts, elegant tunic tops and a statement bomber jacket in comes in stripe organza fabric. The unique jacket adds a touch of elegance and quality to a traditionally casual piece.
Oh…My! is for girls aged 4-12yrs. See www.ohmykidswear.com