New Generals
From butterflies to bees flying in grid formation, or monster beetles scurrying across cotton, the Generals of New Generals unfold across this wonderful childrens underwear range created in monochrome graphics on organic cotton. So if you have always despaired of children’s underwear, which offers little more than generic cartoon characters for boys or bows and flowers for girls, here is one for you.
New Generals SS11
New Generals SS11
New Generals SS11
New Generals SS11
New Generals SS11
New Generals SS11
New Generals SS11
New Generals SS11
From their first collection of vests, pants and t-shirts Danish designers New Generals, were quickly de riguer with the crisp graphic look in black and white, which both children and adults immediatley adored. The collection is expanding for Spring Summer 2011and the keywords are fantasy and prints with both bigger and bolder. Beside New Generals’ repeated patterns there are larger single animals, birds and butterflies as well as fantasy creatures to hide under your clothing as a secret friend, or show off on top with the long and short sleeved tshirt and vests. The staple black and white have been joined by the addition of (a few) colours in the collection – but the focus is still the monochrome which contrasts with the whimsical prints.
The clothes are created with a focus on fit and durability and all New Generals clothes are made of 100% Global Organic Textile Standard (GOTS) certified organic cotton that is deliciously soft against the skin and gentle on the environment. In case you are worried about your carbon footprint, New Generals recommends that clothes be washed at 30 degrees C to reduce the energy consumption and CO2 emission during wash, and New Generals are actively moving forward to become even more sustainable, from production to delivery.
Stimulating children’s imagination and opening a world creepy-crawly creativity undercover!
New Generals is available online and in selected stores in Scandinavia and Europe in sizes from 2 to 8. See www.newgenerals.com for stockists or purchase online at www.yoox.com.
Related posts:
- Shampoodle – the cool clean dog of kids designer fashion! A new find for fluxlings – we discovered Swedish brand Shampoodle at this year’s Bubble...
- A menagerie of organic kids fun from Ava & Luc We’re getting used to seeing a range of animal prints on kids clothing, but it...
- Bang Bang Design duo Louise Lundholm and Mia Risager are the creative brains behind innovative Danish childrens...
- Le Carrousel – handmade childrens wear Browsing for some interesting fashion to get for the fluxlings this Christmas, I came across...
- Boys&Girls Come Out to Play – Organic childrenswear Boys&Girls is ethical urban fashion for kids. And the new Out to Play collection for Spring...
