Hucklebones - a label for the pint-sized people of the family, that prides itself on its uniquely vintage styling and high-end cuts for girls. The label’s designers, Zoe India Goldsmith and Daniel Stockley have a self-confessed ‘appetite for vintage treasures and an admiration of times gone by’, which inevitably inspires each and every design. Hucklebones offers both fantastic quality and well-invested design, with each garment paying close attention to tailoring and detail ensuring each item has its own charming style.
We caught up with these innovative designers to probe them on what the label stands for, what inspires them and what they have in store for the future…
FLUXLINGS: What was your inspiration for the label?
We are inspired by anything and everything and are always looking at our surroundings. One of our favorite pastimes is wandering around markets and antiques fairs. Last time we went we came home with a small rusty bicycle, a wooden sledge and a handful of old keys – to us it was treasure!
We are also inspired buy the cut and silhouette of high-end fashion, we strongly believe that clothing for little ones should have as much thought into the shape and fit as adults. We think a lot while designing the clothes about how we used to feel when we were young; you remember the clothes that made you feel amazing. A lot of our favorite clothes were things handed down from previous generations. When designing for Hucklebones we try to imagine the garments being handed down to the next generation, because quality lasts forever.
FLUXLINGS: What are your creative backgrounds?
We are both professional creatives and have worked in our respective fields for several years, Zoe’s in women’s fashion (Orla Kiely and Abercrombie & Fitch) and Dan in graphics, multimedia and illustration.
FLUXLINGS: How did you get into the children’s fashion?
We have wanted to combine our skills for some time right from the days back in school, where we met and felt that a clothing line would create all the exciting opportunities and variety that we were looking for. Zoe had been hand-making small lines of children’s clothes and selling them in small boutiques and gifting them to goddaughters, nieces and nephews. We both felt inspired to create something that would give a little extra excitement to the children’s fashion market.
FLUXLINGS: Where does the name Hucklebones come from?
Not only do we think the name sounds interesting and is memorable, but it is also the name of a Shetland pony who has been (and still is) in Zoe’s family since she was 2yrs old. He was rescued and brought to the family by the RSPCA as a foal and now enjoys his later years in France at the ripe old age of 27!
FLUXLINGS: How has the label been received so far?
Extremely positively! People always love each season’s new prints, quality of fabric and design. Hucklebones continues to grow season on season and with the new Autumn Winter 11 collection, the range now will cover 3mths to 8yrs. We are currently stocked in globally in department stores, boutiques and online. The spring / summer 11 collection will introduce ‘Pom pom’ dahlia printed silk in dreamy dresses that every girl deserves to have in her summer wardrobe.
FLUXLINGS: What are your plans for the company in the future?
We will continue to listen to our audience and develop a growing range of products that fulfill an increasing desire for well designed, beautiful children’s clothing. We aim to establish and maintain good relationships as Hucklebones awareness increases with time and exposure, increasing stockists nationally and internationally. We wish to continue to nurture a loyal following, which without, Hucklebones could not exist.
See www.hucklebones.co.uk for more information.
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