Print icons House of Hackney have launched their ‘Little House of Hackney’ collection this Spring, bringing their iconic prints to a children’s range that places their own iconic art deco inspired prints alongside updates of traditional print from the V&A on children’s fashion for the first time.
Collaborating with children’s fashion house, La Coqueta, the eleven-piece collection features the famous HoH Palermal and Leopard prints that we’ve become so fond of from the grown up fashion and homewares collections, alongside updates of 1920s prints by C.F.A. Voysey.
In 2010 House of Hackney was founded around a kitchen table in a house in Hackney, London, by husband-and-wife team Javvy M Royle and Frieda Gormley. Sharing a passion for interiors and a background in fashion and product design they created, following the great tradition of British print houses, a brand which championed print, colour and texture, taking inspiration from the past juxtaposed with a modern sensibility.
Quality of product was paramount to the House of Hackney vision coupled with a Made in England ethos. Frieda and Javvy travelled around the UK sourcing the best manufacturers in each field, many of whom are specialist family run businesses who have passed on the trade from generation to generation.
For the children’s range, two traditional prints designed by C.F.A. Voysey in the 1920s (from the V&A collection) have been re-envisaged with a HoH sensibility. The woodland and playing card characters of the Voysey print have been given a dark gingham update to create IN WONDERLAND GINGHAM; and the playful storybook motifs of VOYSEY’S GARDEN print depicting flora and fauna in beautiful pastel tones is irresistible for kids fashion.
The four prints are seen on the charming traditional shapes of a La Coqueta from the hand smocked Iria dress (that comes in the two V&A prints) to the Lama A-line dress appearing in the Palmeral print with white piping. For boys, the Pardo shirt, with turn back sleeves and simple collar, comes in the HoH leopard spot Wild Card print and Palmeral print.