With a mix of British heritage and contemporary styling Young Soles is one of our favourite children’s footwear brands. The Autumn Winter 2018 collection is a fantastic nostalgia trip of styles perfect for parties and school from classic to patterned velvets.
Made for babies and toddlers to juniors, Young Soles’ designs follow the shape of children’s feet using special lasts with wide toes and narrow heels, comfortable soft leather uppers and linings that allow the upper to mould to the contours of the foot, a lightweight and flexible outsole for growing feet and first steps.
The Autumn Winter 2018 collection and campaign is close to home for us at fluxlings, with founder Louise Shill having a nostalgia trip to childhood afternoons in British Working Men’s Club’s and a new wave, post punk youth.
Recalling her own experiences from the time, Lou comments, “I remember being dragged down ‘the Club’ in my Sunday best while Mum and Dad enjoyed a knees-up for a special occasion. The venue for this shoot brought those memories rushing back to me. From the retro architecture and opulent velvet curtains to the tiled floors and banqueting chairs – I felt like I was eight years old again.”
Influenced at the time by the rise of post-punk bands such as Siouxsie and the Banshees, and Joy Division, she adds, “All the kids used to mess around with their look, trying to outcool each other. I’d team my best party-dress with something more adventurous or arty in an attempt to adopt that avant-garde’.”
With styles that fit perfectly for everyday wear, and for the party season, the 80s and 90s-inspired colours and prints – berry and damson, rustic browns, reflective silver and jacquard carpet patterned velvets, teamed with classic forever-favourites tan, chestnut, black patent and cherry.
The infant collection is introducing new styles like the “Howard” double Velcro boot, on a simple rubber cupsole, and the “Jimi” moon boot which sit with the classic Wallabee “Joey”.
“Jimi” is a calf height moccasin with rugged metal D-ring lace fastenings and a snug fur lining, perfect for winter walks.
Perfectly in line with the current 80s and 90 revival, popular leather soled styles “Bobby” Derby shoes, “Buster” Brogue boots and “June” Mary Janes are re-vamped with carpet patterned jacquard velvets in berry red and brown adding an rich, opulent Christmas mood to the AW18 collection.