Giorgio Armani celebrated the launch of their first UK Armani Teen range for ten to sixteen year olds, with a launch event weekend in Harrods at the end of July. Children were invited to take part in an exclusive photo shoot on the day, under the prestigious styling expertise of representatives from the Armani brand.
The Teen collection is a continuation of the Armani Junior range already offered in the store for two to nine year olds. Harrods also offers the largest selection of the Armani Baby collection, which includes tiny tots, 0 to 12 months, and newborn babies, with a full layette covering 3 to 36 months as well as the Armani Junior collection from two years up to nine years.
The F/W collection pays homage to the classic Armani look, with smart meets casual through knits and denim for the boys (which we are particularly liking at Fluxlings) and dresses for the girls that again have a smart meets casual edge whilst remaining wearable and allowing for plenty of playtime. What’s more, the power house is doing their bit to help the environment with all garments being produced from natural fabrics only.