abc123me make high quality, relaxed, organic kids fashion – for boys and girls – that makes for stylish children whatever the setting.
We first came across abc123me back in 2014 when they were newcomers at Bubble London, and we were super impressed by their enthusiasm for quality in classic streetwear for boys. The pieces were admired even then by our eight year old girl so it’s a natural extension to re-envisage the brand as unisex.
Since the first season, the collection has been extended to add tailored pieces, gorgeous mechanic’s all in ones, autumn parkas, camo-patterns and fleece lined denim to the already fabulous hoodies and graphic t-shirts. Everything is fuss free, with clean lines, low on branding, carefully considered clothing in beautiful colours. Fabrics are super soft, and the focus is on ease and wearability.
Fabrics are 100% soft cotton corduroy and 100% cottons and organic cottons for hoodies and tshirts all manufactured in Portugal and India where cotton and dyeing is a serious business. All styles are made to wash and tumble and the quality factor comes in with an insistance that cottons don’t bobble or fade.